COMPANY: Microsoft Bing | ROLE: UX Designer, Illustrator, Prototyper | YEAR: 2013-2014
What is the deepest lake in the world? Who won the Superbowl in 2009? At Bing, we try to give users the answers to their questions so they don't have to search for it. But what if you could give users insights and context, not just answers? Interactive answers are concepts that I designed and prototyped to pushed the boundaries of what we could offer users.
"What is gravity?" was one example I designed and prototyped using Box2D, which is an open-source physics engine for 2D games. Users can "pick up" objects directly on the search results page and experience how gravity falls on the earth and moon.
I conceived of Bing's Holiday Interactive Answers and designed and illustrated them with co-worker, Britt Hansing. The first series of holiday answers launched on Halloween, 2013, which helped to increase traffic on the site from 183,000 page views to 1.82 million.
We also launched a series of interactive answers on April Fool's Day, 2014. All of these examples had animations or elements of interactivity that created a surprising and delightful experiences for users.